How to Set Up Google Search Campaign: A Complete Guide to Boost Your Business with Targeted Ads
Setting up a Google Search campaign is a powerful way to reach potential customers who are actively searching for your products or services. If you’re wondering how to set up Google Search campaign, the process involves a few key steps, including setting campaign goals, choosing appropriate keywords, creating compelling ads, and setting a budget.
By following the right strategy, you can drive targeted traffic to your website and achieve your business objectives with Google’s vast search network. In this guide, we’ll walk you through the steps you need to take to help you set up an effective Google Search campaign that maximizes your reach and return on investment. and in today’s digital world, if you want to promote your business on Google, then the most effective way is – Google Search Campaign. But the question arises that how to set up a Google Search campaign ?
In this guide, we will tell you step-by-step that even a beginner can easily run his ad on Google.
What is a Google Search Campaign?
Google Search Campaign is an ad format in which your ads show in Google Search Results when a user searches your selected keywords.
Example: If a user searches for “best travel bag” in Google and you have chosen this keyword, then your ad will appear on top.
Why You Must Learn How to Set Up Google Search Campaign
Today every business wants to reach the online audience. Let’s understand some of its benefits:
Reach targeted and interested audience
Budget control – Pay Per Click (PPC)
Fast result and measurable data
Boosts performance in conjunction with SEO
Therefore, it is important that you have the right knowledge of how to set up Google Search campaign.
Step-by-Step Process – How to Set Up a Google Search Campaign
Step 1 – Create Google Ads Account
Visit: https://ads.google.com
Login with Gmail and set your account – country, time zone, currency.
Step 2 – Start a New Google Search Campaign
Click on “New Campaign” in the dashboard
Select Goal: Website traffic, Leads, Sales
Campaign Type: ✅ Select Search
Now you are practically learning how to set up Google Search campaign.
Step 3 – Configure Campaign Settings
Campaign Name – e.g., “Summer Offers India”
Bidding Select: According your Goal /Bidding: Maximize Clicks / Target CPA
Networks: according your business and budget
Search Network (enabled/disable) According Yours Business and Budget
Display Network (enabled/disable) According Yours Business and Budget
Location: India or any specific city
Languages: According your Targets Location
English or Hindi
Use Match types:
Broad Match:
travel shoes online, Broad match keywords work with Smart Bidding to help you reach your campaign goals. Using broad match keywords for your entire campaign ensures consistency and provides access to additional settings, such as brand inclusions
Phrase Match: “buy travel shoes”
Exact Match: [best travel shoes]
This step also tells how to set up Google Search campaign strategically.
More settings
Ad group 1:
Step 5 – Create Ad Group with Target Keywords
Create an Ad Group that has similar keywords
Step 6 – Write Powerful Ads (Copywriting Tips)
Headlines Ideas:
Google Ads Copy: Word/Character Limit
🔹 Headlines (Mini Headings):
Total Allowed Headlines: Up to 15
Character Limit Per Headline: 30 characters max
Tip: Every headline should be different and engaging — by using keywords and benefits.
🔹Descriptions:
Total Allowed Descriptions: Up to 4
Character Limit Per Description: 90 characters max
Tip: Always write Call-to-action and USP (Unique Selling Point).
✍️ Example of 15 Mini Headings (Headlines) for a Digital Marketing Course Ad:
Learn Digital Marketing Fast
Join Jaipur’s Top Course
100% Job Assistance
Certified by Meta & Google
Practical Live Projects
Start Your Career Today
Best Institute in Jaipur
Limited Seats Available
Learn SEO, Ads & More
Become a Digital Expert
Learn from Industry Pros
Internship Included
Beginner to Advance
Trusted by 5000+ Students
Apply Now – Enroll Today
🧾 Example of Descriptions:
Boost your career with expert-led training & live projects. Enroll now!
Get certified by Meta, Google & HubSpot. Start your digital journey today!
Join Jaipur’s most trusted course & become a digital marketing pro.
Learn SEO, Google Ads, Social Media, & much more – All in one course.
Buy Stylish Travel Bags
50% Off This Month Only
Lightweight
Step 4 – Use Ad Extensions (For Better CTR)
Ad Extensions make your ad more attractive and click-worthy:
Sitelink Extensions – Like About, Services, Contact
Callout Extensions – 24/7 Support, Free Shipping
Call Extension – add Phone number
Description:
Get the best travel bags online. Free delivery & easy returns available now!
Add CTA: Order Now, Explore Deals, Book Today
Step 7 – Review and Publish Your Campaign
Check campaign settings
Preview ad and keyword list
Click on “Publish” button
🎯Congratulations! Now you have successfully understood how to set up a Google Search campaign and launched it.
After Setup – How to Optimize Campaign?
These steps are also important after campaign setup:
Track daily performance (CTR, CPC, Impressions)
Remove poor performing keywords
Test new ad variations
Set up conversion tracking (from Tag Manager or GA4)
Pro Tips to Master How to Set Up Google Search Campaign
Use Google Keyword Planner
Keep landing page speed and UX right
Get better results with A/B testing
Use of negative keywords is important. how to set up dynamic search ads
Conclusion – Final Words on How to Set Up Google Search Campaign
Now you have completely understood how to set up a Google Search campaign in 2025 . If you are a beginner or running ads for the first time, then this step-by-step guide is a complete blueprint for you. how to set up a paid search campaign. Digital Marketing
Just remember – run the campaign slowly in the beginning, analyze the data and improve gradually.